A Fabulous Affair has plans of action in place to counter any of the aforementioned problems.  Competition with Splendid Feast will be challenging but back-up plans are in place to face those challenges.  Though Splendid Feast has market recognition, they do not have a dynamic sales team to expand their target market.  They rely mostly on word of mouth, whereas Jack Banquet of A Fabulous Affair has started his own aggressive sales and networking campaign.  Additionally, the business will, in the short-term, be expanding its sales efforts with the aim of increasing the number of corporate accounts as back-up, just in case the entertainment industry is slow in responding to the entry of A Fabulous Affair into that market.

To offset the slower times A Fabulous Affair will offer discounts to charity affairs and small companies with restricted budgets, who book their functions during these times.  The revenue and publicity received from these events, according to projections, will keep the A Fabulous Affair business lucrative and in the black.  On the off chance that sufficient revenue is not generated during these times, a $50,000 line of credit has been secured with the local bank at a favorable rate of interest.  This will allow the business to draw cash from reserves when and if needed.  In addition to establishing the credit line, the business has set aside 10% of the net earnings in an non-penalty interest bearing account.  This account will be accessed only if there is an emergency cash flow problem.